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Arena Show Part II: Brooks Running (with CEO Jim Weber)
Acquired
The Future of Running?
We're building a brooks run club. It's not a loyalty programme, but it's a zeala. We wanto engage are our true believers. And the data piece of that is going to be key. We want to come up the kinectic chain and find a censor systemthat can get to your bio mechanics as you're running. Because what happens is, if you run a marathon, your gait in the last five to ten miles really degrades, and that's where injury has happened. So so we, we're doing a lot. We have a lot of partnerships, and we're really trying to figure out how we get good runner data in real life,
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