The Future of Running?

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We're building a brooks run club. It's not a loyalty programme, but it's a zeala. We wanto engage are our true believers. And the data piece of that is going to be key. We want to come up the kinectic chain and find a censor systemthat can get to your bio mechanics as you're running. Because what happens is, if you run a marathon, your gait in the last five to ten miles really degrades, and that's where injury has happened. So so we, we're doing a lot. We have a lot of partnerships, and we're really trying to figure out how we get good runner data in real life,

For the final act of the Arena Show, we’re joined by Brooks CEO Jim Weber to tell the amazing story of how he transformed the company from a 3rd tier, deeply cashflow negative “also-ran” into one of the world’s premiere fitness brands and a crown jewel of the Berkshire Hathaway empire — with compounding revenue and cashflow growth that rivals even the legendary Mrs. See’s Candies!

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Links:

Jim's book, "Running with Purpose"

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