
#315: Quoting Higher Fees with Confidence
High-Income Business Writing Podcast
How to Create a New Normal for Your Pricing Process
The goal should be creating a new normal. And it's higher than where you are right now because that's what's going to set the stage standard. Value pricing is magical for people who are already the safe choice, the one and only. What will magically get you out of there is making some really hard decisions about who you're going to at least publicly say no to in almost every case.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.