11min chapter

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

433. The Art of Strategic Relationships: A Conversation with Andy Lopata

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Building Professional Relationships

This chapter explores a seven-stage model of professional relationships, emphasizing the importance of moving beyond transactional interactions to foster deeper connections. It highlights the role of vulnerability in building trust, the need for tailored communication in networking, and the challenges of mixing personal and professional ties.

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