2min chapter

Cracks Podcast con Oso Trava cover image

#304. Rosa Tous - La historia de TOUS, Colaboraciones de Marca, Gemas Sintéticas y Conquistar el Mundo

Cracks Podcast con Oso Trava

CHAPTER

El Propósito como Brújula para las Marcas en un Mundo Competitivo

Este capítulo aborda la crucial importancia de definir el propósito de una marca en un entorno competitivo. Se subraya la necesidad de coherencia entre las decisiones de la marca y sus valores, así como la relevancia de adaptarse a los cambios del mercado.

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