
Eliminating Friction to Get More Consulting Business—with Deb Zahn
Craft of Consulting Podcast
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Are They Going to Be Aware of You?
So that's where starting with the who is always so imp rtan. You want to know, sort of, where do they work? Are they an organization? Are they t a company? What is that look like? And deftly, you want to know what their position is. Because they all care about different things. So if i know that, in my instance, it tends to be ceos, then i have to be really clear about that.
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