At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly
๐๐ผ๐ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฐ๐ต๐ฎ๐ถ๐ป ๐ถ๐๐๐ฒ๐น๐ณ ๐๐ผ ๐ฎ ๐๐ฟ๐ฒ๐ฒ ๐ถ๐ป๐๐ถ๐ฑ๐ฒ ๐๐ต๐ฒ ๐บ๐ถ๐ป๐ฑ๐ ๐ผ๐ณ ๐ฎ๐น๐น ๐๐ผ๐๐ฟ ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ก๐ณโ๏ธ
Key takeaways were:
โข The power of context โ and the life-or-death nature of standing out
โข The commercial significance of brand awareness โ and why more than 70% of B2B buyers buy from a vendor they already know of
โข Leveraging the Von Estorff effect to make a more distinctive impression as a brand
โข And why the human brain is the most important search engine of all
This event took place thanks to the support from these local businesses: TCNUK Venues, FORCE 4 EVENTS Marketing & hosting, David Perry Media, Mike Green Photography, and Oh My Nosh Catering.
