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Why Creators are Disrupting Marketing with Steph Smith
Marketing Against The Grain
Partnering With a Creature
Serand: Most creaters care more about partnering with a brand that allows them to retain their freedom than maximizing pay out in those partnerships. The first thing is, invest in your creator's long term success. If you went ten years back and said, hey, where's the funniest place to hang out on twitter? Vinte Accountants are what we have talked about in the show. And i think there is obviously going to be some editorial guidance because as a brand,. But you have to balance that insuring they can still have creative freedom and do cool stuff. Lik, why would you want a commitoro brand and have your content be churned out and have all
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