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Erin Balsa - From “Hit or Miss” Proposals to a 100% Close Rate
Ditching Hourly
Goldilocks Pricing Curve
If people are always accepting your third option, if you're using the Goldilocks pricing curve where I typically map it out to be like one 2.2 x and 5 x so really a significant increase on the third option. Then it's a sign that you've got you're leaving either leave money on the table or they believe that you can create more value than than. And depending on the specifics of the situation, I would almost always have at least one of the options above what their budget was.
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