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How you like them: Apple’s decade under Tim Cook

Economist Podcasts

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Tim Cook's Apple: Leadership and Evolution

This chapter examines the transition of leadership at Apple after the departure of co-founder Steve Jobs, focusing on Tim Cook's impact as CEO. It highlights Cook's strategic decisions that have driven growth and shareholder value, while also addressing the company's approach to sustainability and privacy. Additionally, the chapter explores potential challenges Apple faces from competition, regulatory issues, and geopolitical tensions, particularly with China.

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