In this episode, John Wilson is on-site in Chicago with Aizik Zimerman, owner of J.Blanton Plumbing, to break down how one of the fastest-growing plumbing companies in the country built a sewer and drain growth engine. Since buying the $6M Jay Blanton business at the end of 2022, Aizik has scaled it to ~$25M this year and a $30M run rate — and nearly half that growth is coming from sewers. They unpack the investments, the operational build-out, and the marketing + sales system that turned trenchless lining into a repeatable, high-volume profit center.

Aizik shares the exact playbook behind his “Unclogs for Dogs” offer, why they send salespeople with cameras first (no junior drain tech flip), and how they price lining as the cheaper alternative to excavation to beat inertia and win the market. If you’re trying to add $5–$10M of revenue through drains, improve close rates, or build a trenchless division that actually scales, this episode is a must-listen.

What You’ll Learn

The 2022 → 2025 growth story: $6M to $25M+ and what changed operationally
Why Aizik bet big on sewers while competitors stayed HVAC-heavy
The economics of lining vs. digging: pricing, margins, and why “cheaper lining” wins
How a $1M+ CapEx investment (UV curing trailers, jetting, prep teams) unlocked volume

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Shout Out to FieldPulse 🚀

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💼 Extra Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
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🎙️ Hosts & Guest

Host
John Wilson

Guest
Aizik Zimerman

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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