The World's Biggest Brand Is Growing More by Loyalty Than by Perception

Apple grew in revenue by 27 % between five years beeen 20 16 and 20 20. In 20 16, it sold 308 million products and subscriptions to a total customer base of 800 d 55 million people. Five years t 20 20, apple sold one point nort six billion products and criptions to use a base of 993 million people. And so using byron sharp's definition, this shows that the world's biggest brand is growing much more by loyalty than by penetration.