#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
The StoryBrand Podcast
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Are You Going to Be Re Stabilized?
The greatest heroes and villains of our cultures are the best story tellers. The most successful politicians, leaders, actors, captains of industry have an ability to get people to act by telling different stories. One important thing we need to do in our marketing is say what problem do we solve? In fact, inability to identify problems well is the root of depression.
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