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142 GUEST: Selling in a Crisis, The Go-Giver Way, with Bob Burg

The Art of Sales with Art Sobczak

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Being Authentic Isn't an Excuse for Being Lazy.

We had on julie hanson, who specializes in presenting and acting skills for salespeople. And the person said, but that's not being authentic, because you also had on larry levine, the telling from the heart expert. And i said, well, being authentic doesn't mean you show up and say, hebro edo, what alats me? I'm authentic like that. No, that's being lazy. People need to distinguish that and not use it as an excuse for being lazyand lin let me give you just another example, cause i love wat. If you've ever been to aa a play, whether a broadway play or a locally produced

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