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2min chapter
How to change habitual customer behavior in the New Year
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Intro
This chapter explores how brands leverage the New Year to inspire positive consumer behavior and establish lasting habits. Through discussions on implementation intentions and habit stacking, along with successful campaign examples from companies like Weight Watchers and Planet Fitness, the speakers highlight the effectiveness of targeted messaging during this pivotal time.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode