EP 278 - Paul Meinshausen - CEO at Aampe - We’re Against a Backdrop of Very Rapid Change
Asia Tech Podcast
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How to Track and Collect Data and Make Better Decisions
Carthi Kerberdi: This is very much like trading, right? In other words, if you look at programmatic advertising, it's not different at all, actually from programmatic trading. And yet, programmatic trading a long time ago said, we have all this data coming in. But the key here, I think, and tell me where I'm wrong is that you're still gathering all that data,. but you're still running it through the same rules that you've always used. So you're not taking the benefit of having all this new information in important data come in, but then changing the way you use that data to make better decisions. Is that fair?
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