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Nine Business Models and the Metrics Investors Want by Anu Hariharan

Startup School by Y Combinator

CHAPTER

The Good Acquisition, Customer Cast Is Zero

You almost always start with small things, or a pilot, right? So when companies do si ina focus on enterprise, you usually start with a pilot. In those cases, you don't report them as bookings o revenue. At the end of the pilot, we visit whether we can get a contract. Usually you'll have only one or two customers over the course of 12 to 24 months. That's ok, because if it works out, the contract, annual contract, will be really huge. And that's expected. One morese oia. It's really hard. The good acquisition, customer cast is zero. Sot, let me just say that that's the best

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