BUILD with Blake Bartlett cover image

Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value

BUILD with Blake Bartlett

CHAPTER

The Importance of Low Pricing

I like that idea that it's not just self-serve, but it's also oriented towards, I can solve problems with this product and I have the autonomy and leeway to do so. So if that's the build great product pillar, the next pillar in the equation you mentioned is low pricing. When we began, we saw a piece of business software that was a thousand bucks. And in the very beginning, probably the most you could spend on a plastic definitely, was about 10k.

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