Cody: We're here today to talk about, I mean, it's so simple and it gets everybody from thinking about the texts they got about their kids school. It gets everybody just looking in the same direction of like, yes, what we're doing matters. Cody: If you're doubting whether or not it's working, just keep going. And then eventually you'll see that that like flame is getting a little bigger and a little bigger as more people are drawn to that clarity.