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Faris Yakob on Attention - 1. The Attention Economy

The WARC Podcast

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How Has Content Changed Bit Based on Economic Thinking Around Attention?

i feel like we're coming out of a period where you kno, so that that kind of relationship between the audience and the story teller is is eternal. I think goodheart's law kicks in at this point, right when a measure becomes a target, it ceases to be a useful measure because it reconstructs the incentives around that specific number mat how has content changed bit based on economic thinking around attention? Has it? Do you think of it differently in order to attract the attention of the algorithm? Sooni,. i feel like we've been for a period just o kind of close this thought of the last, say, six or seven years, where this idea of reach has governed

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