#59 - Stop Losing Deals When You're Not In The Room with Nate Nasralla
The Learning Culture Podcast
00:00
Building a Business Case
This whole process is not you as a rep, architecting it and telling the champion this. This is a process of building together. How important is that and how challenging is that because you can't put words in people's mark? Both. Exactly right. And then the very last point that I would make on here is there is this idea, it's called Cunningham's law, or Cunningham created the first wiki.
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