2min chapter

The Informed Life cover image

Andy Polaine on Service Design

The Informed Life

CHAPTER

The 101 to Service Design

Service design is the design of all the different touch points that go into delivering a service or customer experiences. It's about making sure that they are coherent across different channels, such as website and app to call center. Our job is to make it feel like it's a kind of seamless experience for people who use our services.

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