2min chapter

We Study Billionaires - The Investor’s Podcast Network cover image

TIP474: Building 4 Unicorn Companies with Celebrity Partners W/ Brian Lee

We Study Billionaires - The Investor’s Podcast Network

CHAPTER

LegalZim - What Are the LTV Ratios?

Shudhazzo was one of the earliest to really do a lot of social media marketing and influencer marketing. The company grew with pay per click, but also used Facebook as part of its strategy. LTV has changed over time; you have to be careful about going out three or four years on a lifetime value model because that world can change.

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