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11min chapter
I Can't Make You Love Me
Industry Relations
Navigating Identity and Value in Real Estate Organizations
This chapter addresses the identity crisis faced by a significant organization in the real estate sector, exploring the need for proactive membership engagement in light of recent challenges. The discussion contrasts varying membership dynamics and the importance of shared missions, while also examining how changing relationships and agreements affect agents and their associations. By analyzing the commitment levels of members, the chapter seeks to identify pathways for revitalizing the organization's purpose and enhancing homeownership initiatives.
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