6min chapter

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Exploring Product-led Growth Through Board Game Analogy

The chapter uses a board game analogy to explain the concept of product-led growth, highlighting the significance of good onboarding for this approach. It contrasts product-led growth with sales-led growth by comparing them to simple and complex board games respectively.

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