S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
00:00
Is the Only Objective to Breakeven Within Two Years?
A German luxury car maker is looking to enter the Pakistan market. The cars are sold directly, so no dealerships. So my intuition tells me that that could be something that we need to explore if we were to look into entering this market. We're looking specifically to break even in two years if we enter,. That's the objective that I have written down here. Is there anything that I missed, or did that pretty much summarize the fact that I'm the case? "I think you've got everything that I needed you to have at this point, and I'm really excited to dive into the case now"
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