I'm a quant which makes it easy for me, because i don't have to worry about what's in my portfolio. I am very heavily swayed by empirical evidence. And listen, if you are able to convince, especially portfolio managers, i could see like if i was an a lead athlete, i'd probably be much more easy to convince about that. Unless i'm tom brady, i'm going to focus very, very much because of that shelf life. Portfolio managers, not so much. They don't have the limited shelf life for the most part. and they tend to be unique, let's put it that way.