Sunday feature: A step-by-step guide to dealing with a crisis
FEAR & GREED | Business News
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Crisis Management and Brand Expectations: The Case of Qantas
This chapter explores the challenges Qantas faces amidst a reputational crisis, emphasizing the impact of recent missteps on public perception. The discussion highlights the contrast between Qantas's historical reputation and its current struggles to meet brand expectations in a changing corporate landscape.
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Transcript
