
Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting
Modern Marketers
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Bridging Communication Gaps in Marketing
This chapter addresses the challenges of communication between technology teams and CMOs, focusing on the need for intuitive technology that aligns with business goals. It discusses the evolution of marketing strategies in response to modern individualized engagement and the importance of balancing creativity with data-driven approaches. Additionally, the chapter emphasizes fostering a culture of experimentation and understanding broader outcomes in marketing practices.
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