In the past seven years, we have raised a little bit north of a hundred million dollars in a variety of rounds with some really awesome investors. And so getting good at running a process and creating demand or sort of competitive interest is very much part of the job as a founder incito. The number of mistakes that i've made in running or not running a process is like, way too many to count. It's just simply to make sure that your last pitch is your best pitch. If you do this first, they will take everything else you say with whatever credibility you establish here. I'm a big fan of leading with product. So anyway, i strongly encourage you o start with your