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THINKING FAST AND SLOW - Commented Book
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The Effects of Money Primed People
Reminders of money produced some troubling effects. Money primed people become more independent than they would be without the associative trigger. They persevered almost twice as long in trying to solve a very difficult problem before they asked the experimenter for help. The study of priming has come some way from the initial demonstrations that reminding people of old age makes them walk more slowly.
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