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357. Construire son offre : Pourquoi faut-il se nicher ? Par Franck Rocca (BEST OF 🏅)
Marketing Square : Les secrets Growth Marketing ⚡️
L'importance de la spécialisation et de la concentration dans le marketing
Ce chapitre met en avant les bénéfices de se concentrer sur un segment précis pour maximiser son expertise, tout en soulignant la loi de Pareto. Il traite également du coût de l'inaction et de l'importance de valoriser le service offert aux clients.
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