7min chapter

The Game with Alex Hormozi cover image

Closing Made Easy: The Triple A Framework Explained | Ep 810

The Game with Alex Hormozi

CHAPTER

Mastering Sales Objections with the Triple A Framework

This chapter presents the Triple A Framework for sales, which facilitates objection handling through a clear process. By Acknowledging concerns, Associating them with positive behaviors, and Asking for the sale, salespeople can enhance their rapport and improve their closing success.

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