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How to Get Leads Consistently (without Boredom) | Ep 156
The Game w/ Alex Hormozi
How to Capture the Personal Elements of the Individual Story
The thing that separates a mediocre ad from a home run grand slam ad is the personal element that makes it relatable. The more widely relatable, the pain and subsequent transformation is the more likely that ad is going to be a grand slam. When you want to get inspired to write copy, read copy that has already converted Gary Halpert,. His way of training copywriters was to have them handwrite a hundred of the best sales letters of all time. And this is how you want to channel your ad into capturing stories that fit within the buckets that you already know work. Label over the bubble? Sometimes you have short copies, sometimes you have long copies... Let's go right now!
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Listen to the best highlights from the podcasts you love and dive into the full episode