2min chapter

ACQ2 by Acquired cover image

Pricing: everything you always wanted to know but were afraid to ask, with ProfitWell CEO Patrick Campbell

ACQ2 by Acquired

CHAPTER

Are You a Full Stack Marketer?

In the early days with premium, to bring it bak to premium, you're just adding distracting leats. You don't even know if you need a network effect, right? That's really where it comes down to. And most of the time, the people are successful. If freebium three, four years into their business, they know how to convert a paying customer to free customer topaying customer. So in the contects of premium, yes. But i wander, i want to just clarify, i don't think you should do trials any more. Like it all, there's always exceptions to gross generalizations.

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