Sales Strategy & Enablement by Revenue.io cover image

1144: Serving Up Sales Wisdom, with Mary Laudati

Sales Strategy & Enablement by Revenue.io

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Importance of Good Data and Applying B2C Experience to B2B World

This chapter explores the significance of acquiring high-quality data for companies and emphasizes the need to respect opt-out requests and avoid sharing customer data. It also highlights the role of trust and a good brand reputation in acquiring new customers and discusses learning from the B2C experience for the B2B world.

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