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Nike
Acquired
The Origins of the Nike Swoosh
Nike's swoosh is not the name that we're talking about here. Originally in the request to create what became the swoosh, they wanted structural support as an element in the design. And she came back with some designs and they didn't like any of them. So in the second revision, they dropped the requirement that it be supportive in any way and that it was just about having the brand sewn onto the outside.
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