How to Use Authenticity in Your Ads

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The majority of consumers don't want you speaking out an issue that looks inauthentic. They want businesses to have values that are authentic. This goes back to the values like, example, tom shoes, right? Buy one, get one. That's authentic. And if you make money, you're going to give it back to charity. If you've had breast cancer, then talk about how you contribute to breast n charities because you've had that experience.

Since 2020, we’ve seen the world change and shift multiple times. And as an entrepreneur, there’s nothing we can do but hold on and try to adjust to the changing times the best we can.

I think we can all agree that staying flexible and fluid isn’t always easy… especially when you’re trying to plan the future of your business.

We may not always get the answers we want or the direction we’re hoping for, but we can lean into other entrepreneurs and experts to help direct us and support us in making the best decisions we can with the information we have.

In this bonus episode, I brought on Phillip Stutts because he’s sharing an important message that affects us as entrepreneurs right now. I wanted to get this information into your hands as quickly as possible so you can pivot and adjust accordingly as we head into Q2 of 2022.

My guest, Phillip, comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,433 election victories, including 3 U.S. Presidential victories.

Phillip is also the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm).

In this interview, you’ll hear Phillip and I discuss:

What’s happening to brand loyalty
The three types of consumer personality types and why we should be paying attention to these
Why you may want to reconsider where you’re spending your ad spend – including if Facebook advertising is best for your business

And so much more. I hope you’re fully present for this conversation and take what you learn and adjust your business, goals, and budgets as we continue into 2022.