How to Build a Personal Brand

Wharton Wharton, Wharton School did a study of the New York Times articles that made the most emailed list. The top three were anxiety, awe, and anger. If the article inspired anger, it was 34% more likely to make the list. So if you think about what drives clicks, what drives engagement, more followers, more revenue, more listens, it is anger. I feel that don't you feel that online? I feel it 100%.

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