Blake: I'm starting to realize some of the things that go with it that I've misunderstood in the past. So hearing Sam Harris talk about it, seeing Andrew Huberman talk about it from a scientific neuroscience level, coming up here yet again. He's got an app called Waking Up, which he has just started experimenting with. It's $100, but if you go into the website, it's, first of all, last. But then they're right away offer you like the half price thing.