Behind every “overnight success” is someone who showed up when no one was watching. In this episode, I sit down with Valeria Lipovetsky to talk about consistency, brand strategy, and the mindset shifts that turn your creativity into a global platform. We dive into how she built her media company from scratch, what “going all in” really looks like, and how to balance creativity with consistency. Valeria breaks down the step-by-step strategy for working with brands, pitching collaborations, and staying inspired in a fast-changing digital world. Tune in and discover what happens when you finally go all in.

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HIGHLIGHTS

00:00 The secret to staying inspired online without boxing yourself into one niche.

05:00 When did you decide to go all in on the creator business?

12:45 How to rewire your inner critic and finally believe your story is worth telling.

17:30 Tips to create a sustainable content plan.

23:45 How do you stay relevant when the algorithm shifts?

26:30 How experimenting during COVID reshaped Valeria’s entire business model.

33:15 Valeria’s four-posts-a-day strategy to become relevant.

39:00 Ways to work with brands the right way.

43:00 How does a brand work with you?

49:00 Advice to aspiring content creators.

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