Understanding User Behavior: From Intentions to Actions

This chapter explores the disparity between user intentions and actual behaviors, examining psychological tactics that influence decision-making. It emphasizes the importance of user research and the role of AI in aligning design processes with genuine user needs.

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Episode notes

In this episode, we’re tackling a question that every UX designer thinks they understand—but do we really?

💡 Are we designing for how people actually think—or just how we assume they think?

We rely on psychology-based UX laws like:
✔️ Hick’s Law (Too many choices slow people down—right?)
✔️ Fitts’s Law (Bigger buttons are easier to click—makes sense?)
✔️ Jakob’s Law (Users expect interfaces to be familiar—of course!)

But what if these rules oversimplify human psychology? What if they don’t apply in real-world situations?

In this episode, we explore:

When psychology-based UX rules fail in real life.
Why people don’t always act logically—and what that means for design.
The dark side of persuasive UX—when psychology is used to manipulate.
The future of UX psychology—from behavioral AI to brain-computer interfaces.

🚀 Key Takeaway: UX isn’t just about usability—it’s about understanding the human mind beyond the traditional rules we’ve been following.

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