3min chapter

Search News You Can Use - SEO Podcast with Marie Haynes cover image

Dawn Anderson & Marie Discuss Google’s use of AI including BERT, RankBrain, Neural Matching & MUM

Search News You Can Use - SEO Podcast with Marie Haynes

CHAPTER

Is Neural Matching Really Good for Entity Extraction?

In the blog post on AI that Google put out, they talked a lot about neural matching. And I took from that was how neural matching is really good for entity extraction. It's not that it's neural matching starts to map the world, if you like, using similar as if you look at what's happening in search. So we've had really good success with doing things like content hubs.

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