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14min chapter
Coupang: Korean E-Commerce Craze - [Business Breakdowns, EP.169]
Business Breakdowns
Coupang: Rise to Dominance in the Korean E-commerce Market
The chapter explores how Coupang became the leading e-commerce player in South Korea by focusing on reliability, trust, and quick issue resolution, establishing a unique consumer relationship that set them apart from competitors. It delves into cultural factors influencing the dominance of local players and the importance of understanding and adapting to local preferences for success in foreign markets. The discussion also includes insights on government involvement, worker protections, consumer behaviors, return processes, pricing strategies, and the development trajectory of Coupang in South Korea.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode