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SaaStr 670: CRO Confidential: Why The First Rule You Know About Building Software is Wrong. Rippling CEO Parker Conrad's Theory of the Compound Startup. Hosted by Sam Blond, Partner at Founders Fund

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Product Advantages of Building a Compound Startup

Ripley is building multiple products in parallel that are deeply integrated and seamlessly interoperable with one another. There are some critical advantages from a product perspective of building a compound startup. Compound products can optimize pricing over the entire bundle of SKUs, and they don't have to make it all back on one specific product.

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