What Makes Outreach on Social Media Difficult?

Morgan: I haven't really seen that many social media outreach tools. The most similar thing that I can see is outreach to IO, sales loft, reply to IO. These are all sales enablement tools that have a series of touch points using calls and emails and just a little bit of LinkedIn. We're purely focused on social media. Who is the ideal customer for someone on social cycle or someone to get value out of social cycle? Are there any specific categories of people? If you're a social media coach or you're a business coach, you use LinkedIn to find your customers. That's generally who I would say is the ideal fit for social cycle.