The Birth of Reebok: A Legacy in Motion

This chapter explores the origins of Reebok, tracing back to the founder's grandfather who created the spike running shoe in 1895. It highlights the familial challenges and dynamics that shaped the brand's early days, including the struggles of the founder's family to maintain the business. The narrative also discusses the critical moments of branding and marketing that led to the establishment of Reebok amidst growing competition from rivals like Adidas and Puma.