#241: Email Strategy | Email isn’t dead – it’s just changing fast.
It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button.
In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub), and Jaina Mistry (Director, Brand and Content Marketing at Litmus) for a tactical session on what’s actually working in email marketing in 2025.
They cover:
- What an effective email marketing strategy looks like today
- Key elements of great emails
- How to write irresistible subject lines
- All the ins and outs of deliverability and landing in the inbox
Plus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy.
Timestamps
- (00:00) - – Intro to Beth, Jay, and Jaina
- (04:35) - – Why bad emails are killing results
- (07:07) - – How to think about email beyond lead gen
- (09:19) - – The real problem with how B2B measures email success
- (10:35) - – Open rates: Are they dead or still useful?
- (14:59) - – Should you resend to non-openers? The great debate
- (19:55) - – Deliverability basics: What B2B marketers miss
- (23:13) - – Personalization: What actually works (and what doesn’t)
- (29:52) - – Why exclusion (not just segmentation) matters in email
- (32:07) - – AI summaries and how they’re reshaping the inbox
- (34:52) - – Clicks vs engagement: What you should really track
- (37:17) - – Why structured clicks matter more than just "more clicks"
- (41:02) - – How to think about email length and structure in 2025
- (44:13) - – Technical tips: Avoiding clipping, formatting for mobile
- (46:11) - – Clickbait subject lines: Where to draw the line
- (48:12) - – Final advice for marketers
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