
Henry Abbott On Founding TrueHoop, His ESPN Career, And How To Train To Prevent Injury
Elevate with Robert Glazer
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From Blogger to ESPN: A Media Evolution
This chapter explores the rise of a pioneering basketball blogging platform from its humble beginnings to becoming a key player in sports media, culminating in its acquisition by ESPN. It discusses the journey of interacting with NBA front offices, the challenges of leading a digital team, and the struggle for innovation amidst organizational inertia. The narrative also examines the complex relationship between sports integrity and scandals, highlighting the ongoing discourse around performance-enhancing practices in athletics.
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