Noom's Success Is Down to Uniting Users and Coaches

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Noom's growth took off, reaching revenue of $200 million in 2019. With the rush to home fitness during the pandemic, revenues doubled in 2020 to $400 million. Each user could get face to face time with a real life coach while the coaches would get in-depth data on their users' aims and fitness history from the Noom AI system.

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

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