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#2 The Introduction

Winning the Challenger Sale

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How to Reestablish Credibility When It's Been Lost

Bob Greene: How can one reestablish credibility when it's been lost? He says acknowledge the mistake, meet it head on. Be empathetic to what they're going through and how frustrating that is for them. Greene: Give customer plenty of time and space to vent. Reorient this conversation from a negative one to a positive one.

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